Analytics that doesn't need a manual.
Point-and-click event tracking, drag-to-reorder funnels, and a recorder that finds triggers for you. Set up what took a week in Google Analytics and Tag Manager in ten minutes.
acme.com
Last 30 days
Pageviews
182,431
+12% vs prev.
Unique visitors
48,902
+8% vs prev.
Bounce rate
34%
−3% vs prev.
Pageviews over time
30d
Top pages
- /42,103
- /pricing18,927
- /blog/launch9,441
- /docs6,218
Top referrers
- google.com28,442
- x.com11,009
- news.ycombinator.com7,816
- github.com4,103
Running in production on
Why Kite
Google Analytics and Tag Manager, without the PhD.
Built for teams who want event tracking in an afternoon, not after a week of Stack Overflow and three deploys.
Point-and-click events
Clicks, form submits, URL visits, element-in-view — all from a form. No container, no trigger-variable-tag maze, no code change on your site.
Record the conversion flow
Press Record, click through your signup like a real user, press Done. Kite ranks every event by how close it fired to the conversion moment.
AI finds the selector
Describe what you want to track in English. ChatGPT reads the page and proposes stable selectors — data-testid first, class-soup never.
Funnels you just drag
Chain events into a funnel. Reorder by grabbing the handle. Drop-off % between every step, session-scoped under the hood.
The toolkit
Four things GA + GTM make you suffer through.
Events, funnels, flow recording, selector suggestion — all in one place, all without a tag manager.
Events
Track clicks, not containers.
GTM makes you learn tags, triggers, variables, firing sequences. Kite asks for a selector and a name — that's it.
- Click, form submit, URL match, or element-in-view
- Optional text match + per-page URL scope
- Hit counts over any date range on one page
Trigger
Event name
CSS selector
URL scope
Flow recorder
Do the flow. We find the trigger.
Press Record in the dashboard, click through your signup like a real user, press Done. We capture every click, form submit, URL change, and network call — then rank them by how close they happened to the conversion.
- One click to start, one click to finish
- Candidates auto-fill the event form with name + selector
- Works on SPAs, multi-step forms, cross-domain returns
- SUBMITform#signup2.3s before Done· 49
- POST/api/signup → 2002.1s before Done· 37
- NAV/welcomeat Done· 35
- CLICKbutton.signup1.3s before Done· 15
AI selectors
Describe it. ChatGPT picks it.
Type "the signup button in the hero" and Kite fetches your page, feeds the DOM to ChatGPT, and returns three stable selector candidates ranked by confidence.
- Prefers data-testid, id, aria — avoids class-soup
- Validates each selector actually matches before showing it
- Falls back to plain selector field if you already know the answer
"the signup button in the hero"
button[data-testid="signup-submit"]1 matchExplicit test id — safest anchor.
form#register button[type="submit"]1 matchForm id + button type; stable.
.hero button.primary2 matchesClass-based, fragile if styles change.
Funnels
Funnels by drag-and-drop.
Chain saved events (or inline URL matches) into a funnel. Grab the handle to reorder. Watch per-step conversion update in real time.
- Mix pageview and event steps in any order
- Per-step and overall conversion %
- Session-scoped via ClickHouse windowFunnel
Signup flow
last 30 days- 1Landing pagePageview/4,201
- 2Sign up clickEventbutton.signup1,834
- 3Submit formEventform#signup1,104
- 4Welcome pagePageview/welcome1,011
How it works
Three minutes from signup to insights.
Paste one script tag
Add a single line to your site's <head>. No npm packages, no SDK, no middleware.
Visitors browse normally
The tracker records pageviews, sources, and devices. No cookies are ever set.
You read the dashboard
Real-time data, instant insights. Share a public link with your team, your clients, or the world.
Your install snippet
<script defer data-domain="example.com" src="https://app.kite.dev/script.js"></script>
The alternative
A better fit than Google Analytics.
Side-by-side with the two analytics tools every SaaS founder has tried.
| Feature | Kite | Plausible | |
|---|---|---|---|
| Point-and-click event setup | |||
| Record a flow to auto-fill triggers | |||
| Drag-and-drop funnels | |||
| AI-suggested CSS selectors | |||
| No tag-manager container to learn | |||
| One-line install snippet | |||
| Real-time dashboard | |||
| Usable by non-engineers |
Pricing
Simple, transparent pricing.
Every plan includes unlimited team members, unlimited history, and every feature. Pick the tier that matches how many sites you run.
FAQ